It’s official. Boys and Girls Clubs of Niagara has become BGC Niagara. Not to be trendy. Not because it’s shorter or catchier. But because Clubs across the country open their doors to all kids, teens and the larger community. We believe our brand should reflect that.
Boys and Girls always reflected an age group where now programs and services are well beyond those boundaries. In addition, removing gender from our name modernizes the BGC brand and echoes the inclusive practices we are known for, without straying too far from our history and brand awareness.
New brand, same legacy: 60 years of creating opportunities for thousands of kids, teens and the community in Niagara.
Our national team has created a BGC brand video-check it out!